Cookie Policy
Last updated: 1 January 2025
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, work more efficiently, and to provide information to website owners. This policy explains what cookies we use on vivek.expert and why.
2. Cookies We Use
Strictly Necessary
RequiredThese cookies are essential for the website to function and cannot be switched off. They are typically set in response to actions you take such as setting your privacy preferences, logging in, or filling in forms.
Examples: Session management, security tokens, load balancing.
Performance & Analytics
OptionalThese cookies allow us to count visits and traffic sources so we can measure and improve site performance. All data collected is aggregated and anonymous.
Examples: Google Analytics (_ga, _gid, _gat) — tracks page views, session duration, and traffic sources.
Functional
OptionalThese cookies enable enhanced functionality such as remembering your theme preference (dark/light mode) and other UI choices.
Examples: theme (stores dark/light mode preference).
Marketing & Targeting
OptionalThese cookies may be set by our advertising partners to build a profile of your interests and show relevant ads on other sites. We currently use Google Ads remarketing.
Examples: Google Ads (_gcl_au), Meta Pixel, LinkedIn Insight Tag.
3. How Long Cookies Last
- Session cookies — expire when you close your browser.
- Persistent cookies — remain on your device for a set period. Google Analytics cookies last up to 2 years. Our theme preference cookie lasts 1 year.
4. Managing Your Cookie Preferences
You can manage or disable cookies at any time through:
- Browser settings — all major browsers (Chrome, Firefox, Safari, Edge) allow you to block or delete cookies. Note that blocking strictly necessary cookies may impair website functionality.
- Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on.
- Ad preferences — manage Google ad personalisation at adssettings.google.com.
5. Third-Party Cookies
Some cookies on our site are set by third-party services we use, including Google Analytics, Google Ads, and social media platforms. These third parties have their own privacy and cookie policies over which we have no control. We encourage you to review the policies of these providers.
6. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our practices. The updated policy will be posted on this page with a revised date.
7. Contact
If you have questions about our use of cookies, contact us at talk@vivek.expert.